When Max Azria founded BCBG Max Azria a little over 20 years ago, he believed he had spotted a gap inside the market. Why was it, he thought prom dresses, that well-made, well-designed and consummately hip clothing ought to come only at a steepling price. BCBG would dare to be distinct, offering quality and style at an inexpensive price.
The name said it all. Though in France, where the Tunisian-born designer grew up, BCBG was synonymous with American preppy, it was also translatable, a small far more literally, as great style, good attitude which just about captured what Azria was after.
Its story since then has been 1 of relentless expansion of the initial brand, both geographically by way of hundreds of stores around the world, up and down the high quality scale BCBG Max Azria had 17 brands at the last count ranging from the couture gowns of Max Azria Atelier to the iconic bandage dresses of Herve Leger to additional value-based younger collections and into accessories, such as watches.
At this point it is less a clothing business than a collection of lifestyle brands into which its watch collection fits neatly formal dresses, with Azria looking to combine European sophistication with the much more casual, sporty American approach and to offer a range covering work and play, day and night, typically within the exact same watch.
So, the collection currently inlcudes a series of Elite Sport watches in a range of colours from bright orange to royal purple, with rhinestone pav dial, subdials for date, day and 24-hour count, off-square instances with starburst detailing on the bevel together with a silicone-rubber link bracelet.
At the same time, its Bauhaus line has a vintage feel that qualifies it for night or day while its Releve series is a lot more elegant still, a square black-faced dial with two straightforward hands and stainless steel case set in an elaborate chain-link bracelet. Related Coverage Discount Nike Air Max 2010 Shoes Sale On Brand Store As most technical content of the history of a running shoe, the initial use of the visible air unit style Air Max 1 shoes since 1987, after the sensational debut, the critically acclaimed and spawned many different continuously Air Max models later Brand History: Hugo Boss Hugo Boss is 1 of the fashion world"?'s biggest names and among its most venerable. It opened for company within the town of Metzingen in far-off 1923, though the original Hugo was less interested within the double-breasted power suit than in boiler suits for working men. Lacoste "?" History Of The Fashion Brand The name Lacoste has its roots in tennis. The well-known brand was first founded by Rene Lacoste, who was a top class tennis player in his time, and therein hangs an fascinating tale. In 1927 prom gowns, he, along with his teammates called The Musketeers, won the Davis Cup for the really initial time and America had to be content with second place. nike air max story –air max 91 Nike Air Max is a shoe by the provider Nike that was introduced in 1987 as the initial example of Air Max-branded technologies. With his BCBG watches, as with his original collection, Max Azria is still turning out top quality products whilst keeping it real.